When guests are trying to find you online they are often re-routed to OTA website rather than your own website to book. There isn’t much choice of OTAs with 3 companies pretty much ruling by an oligopoly. These online travel agencies are starting to rule the roost when it comes to booking online. There’s a …
Why OTAs don’t help independent hotels and what hotels can do about it. Read More »
It goes without saying that Covid-19 has had an impact on people throughout the world. It doesn’t matter your age, where you live or what industry you work in; you will have felt a ripple of some kind. That said, there are industries that have definitely had it much harder than others and hospitality is …
How hotels can use effective marketing strategies to survive Covid-19 effects. Read More »
In Europe and America three OTAs control the market. They control a quarter of overnight bookings and the share looks to continue growing. The monopoly or fragile oligopoly in the travel industry has shifted the balance of power away from hotels in particular independent hotels. This unfair dominance is becoming a disaster waiting to happen …
The festive season is full of challenges for hoteliers. They can be anything from do you have enough staff, or have you sort your sourcing well enough and what will your margins be this season? There are so many things to consider as part of hotel management and it’s difficult to know where to start. …
As the Seasons change into Autumn we are reflecting on some of this Summer’s best hotel events and promotions. It is important for hotels to host unique, interesting and strategic events. From hosting a beautiful and elegant wedding fair to a quirky and fun disco these events can increase the footfall into your hotel and …
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