yonetim

When guests are trying to find you online they are often re-routed to OTA website rather than your own website to book. There isn’t much choice of OTAs with 3 companies pretty much ruling by an oligopoly. These online travel agencies are starting to rule the roost when it comes to booking online. There’s a …

Why OTAs don’t help independent hotels and what hotels can do about it. Read More »

In Europe and America three OTAs control the market. They control a quarter of overnight bookings and the share looks to continue growing. The monopoly or fragile oligopoly in the travel industry has shifted the balance of power away from hotels in particular independent hotels. This unfair dominance is becoming a disaster waiting to happen …

Doing business with OTAs has become a necessary evil in today’s travel industry landscape. Read More »