It goes without saying that Covid-19 has had an impact on people throughout the world. It doesn’t matter your age, where you live or what industry you work in; you will have felt a ripple of some kind.
That said, there are industries that have definitely had it much harder than others and hospitality is one of them. Things might not look great at the moment and we don’t know how long things are going to be hard for those who own businesses and work in the industry. But what we do know is that there are going to be things that make surviving Covid-19 that little bit easier.
Marketing is definitely one of these things; which is why we have put together our guide on how hotels can use marketing to survive Covid-19.
Re-design and develop your website
One of the key parts of your online presence (and in turn how you approach marketing your business) is your website. The thing about websites is that despite your best efforts, sometimes you can find that it isn’t all that you want it to be or that your customers need it to be. Things might be a little quiet due to Covid-19, so why not take this chance to arrange for your website to be re-designed and re-developed?
Another part of your business that can get tired over time, is your brand. Sure, you are always going to want to make sure that your brand is consistent with your message; but it is worthwhile taking the time to think about the things that you can change and how you can re-brand effectively for the future.
Master social media
It goes without saying that social media is a key part of marketing your business. However it is not always the easiest thing to get to grips with, especially if you are busy running the rest of your business and ensuring its success. Therefore, whilst you have time to try and figure out how best to use social media; why not give it a go?
Assess what is working for you
The important thing to do with marketing your business, is to always be aware of what is working for you and what might not be working for you. If you can identify these things, then this means that you can keep on doing the right thing or change whatever it is that is not performing that well. You may be surprised by what you find out.
The post Covid-19 recovery might not be easy, but it is something that we can help you with. It might just mean that we need to carefully think about how we can grow and look to the future of not only your business, but also the industry as a whole.
Things can’t stay this way forever and we hope for many businesses, especially those in the hospitality industry, that there is light at the end of what has been a very dark tunnel.